Thursday, February 7, 2008

"Mate is life" production

Concept + sketches
Yerba Mate production.

Argentines of all ethnic groups and classes prepare and serve mate according to a ritual that goes back hundreds of years. A server (cebador) fills a gourd (mate) cup almost to the rim with chopped yerba mate leaves and then pours heated (but not boiling) water into the mate. Drinkers sip the hot liquid through a bombilla, a silver straw with a bulbous filter at the end that prevents the leaves from entering the straw. The mate cup is passed clockwise around the group of friends or family. Each participant drinks the entire cup before it is passed to the next person. Mate is very popular in Argentina, with an average of 5 kg per person per year consumed--over 4 times the amount of coffee. Below are two images. One of the mate tea and one of the a traditional holder.


Mate, like coffee and cigerettes is quite adiction. Most people drink this throughout there working day as a source of fuel to function with. My idea for this production stems from my observation a gentelman in a video. He greeted my friend and I with "hola, como estas", sip sip on his mate. Can I help you? sip sip on his mate. He seemed to be living and breathing, functioning from this mate substance. I came with the slogen, "Mate is Life". The concept sketches below illustrate my ideas. The mate packet is cut in half and attacted to mirror. In the reflection the other half appairs. The mate packet appairs as though floating in space. A tube connect to the model drinking mate from an extented mate metallic straw. He is living and breathing mate through consumption and wearing a mate jacket. Creating the appearance of a Film noir figure of tango singer preserved in time.

Props and costume sketches.

A blazer jacket covered in Mate, a tube connect to a tube behind his seat to a mate packet floating in space between his reflected self. A red scarf and a red hanky cheif. A metallic exterior mate holder and extented mate holder constructed from plastic and painted in silver paint.



Two location options. Both are located in San telmo`s quaint neighbourhood.




Research images for the make up design. 1930`s film noir images and Carlos Gardel local icon.


Final production images


Credits

Art direction:
Cody Daley
Photography: German Preito
Model: Maxi
Make up:




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